Tea is known for its calming and relaxing properties. We believe that by stepping out for a moment and looking past these everyday irritations, you can gain some valuable perspective and realize that at the end of the day, these small worries can be overcome with a more relaxed attitude. Label President Margarita Matsa stated, "It’s a great honor for us to release worldwide a new song from such a wonderful artist like Natasha and to participate in this unique and innovative campaign." NESTEA International Marketing Director Marcos De la Torre added, "Substantial research has shown that millennials are far too stressed, and it’s usually from the small annoyances of modern life like traffic jams, delayed metro, a grumpy boss, endless meetings, IT issues, etc. This freedom is very much the spirit of what I believe music should be about: letting go." The record will be released worldwide by MINOS EMI, a Universal Music Company. I love the idea of NESTEA's Taste of Freedom campaign – asking us all to Let Go, put the sun on our faces and give ourselves a moment to take a deep breath. Let Go aims to encourage people to exhale, take a break from their daily hustle to enjoy a moment of serenity Natasha comments, "In the busy world we're living in, it's far too easy to get stressed out, clinging to our mobile phones, working too hard and not unplugging as much as we could. RELATED: Myleene Klass Backs Actimel Campaign
The song, Let Go, was produced by Grammy-nominated Justin Stanley and is the soundtrack for accompanying TV commercials, digital marketing efforts, instore and exclusive social content.
NESTEA is partnering with Grammy-nominated, multi-platinum, rock and pop artist Natasha Bedingfield for the brand's 2017 ‘Taste of Freedom’ campaign.
Natasha Bedingfield Releases Song In Partnership With NESTEAīritish singer Natasha Bedingfield unveils the song and video for Let Go, as part of this year's Taste of Freedom campaign.